Most Popular Papers*
Issues and challenges of exporting Malaysia Musang King durian to China
Swee Keong Goh, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
Digital Transformation in Japanese Companies_ Navigating Cultural Barriers, Leadership, and Innovation in the Era of Society 5.0.pdf
Hideto Tsuchiya, Hoong Tat Teh, and Sook Han Wong
The adoption of advanced healthcare technologies in private healthcare industry: Case of IHH Healthcare Berhad, Malaysia
Kenneth Aik Liang Kee, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
Workforce Resilience and Staff Retention Strategies at the Front of House (FOH) Department: A Case Study of Ascott Hotel Kuala Lumpur.pdf
Hanley Chew, Jamalludin Helmi Hashim, and Sie Ling Tan
The influence of Coca-Cola brands on consumer purchases in the beverage market_ Japan_s perspective.pdf
Ryo Nishizaki, Desmond Cherng En Lee, and Ahmad Massu Ramli
Adapting to Local Consumer Behaviour and Competitive Pressures: A Case Study of Digital Transformation in Retail.pdf
Ge Yan, Louis Yuk Su Chin, and Changh Hao Han
The Role of Pet-Parenting Attitudes in Shaping Consumer Behavior Toward Preventive and Wellness-Oriented Pet Care
Jin Hua Jian, Chee Vui Wong, and Jiangwei Yang
Instagram Marketing and Purchase Intentions in Malaysian Fashion Startups: The Mediating Role of Online Consumer Engagement and Price Agreeableness
Chang Hao Han, Nelson Zee Yang Wong, and Hoong Tat Teh
The Influence of Reference Groups on Branded Apparel Purchases Among Sabah Youth.pdf
Hajiji Mohammad Ghazali and Desmond Cherng En Lee
An Empirical Study on the Self-compassion Among College Students in Sabah, Malaysia
Fung Lan Yong and Loreta Ling Ling Uie
* Based on the average number of full-text downloads per day since the paper was posted.
