Most Popular Papers*
Issues and challenges of exporting Malaysia Musang King durian to China
Swee Keong Goh, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
Digital Transformation in Japanese Companies_ Navigating Cultural Barriers, Leadership, and Innovation in the Era of Society 5.0.pdf
Hideto Tsuchiya, Hoong Tat Teh, and Sook Han Wong
The influence of Coca-Cola brands on consumer purchases in the beverage market_ Japan_s perspective.pdf
Ryo Nishizaki, Desmond Cherng En Lee, and Ahmad Massu Ramli
Evaluating the Impact of Teacher Evaluation and Education Incentive Systems in Universities.pdf
Yi He, Fung Lan Yong, and Louis Yuk Su Chin
The adoption of advanced healthcare technologies in private healthcare industry: Case of IHH Healthcare Berhad, Malaysia
Kenneth Aik Liang Kee, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
Leveraging New Media for Brand Promotion: The Influence of Influencer Marketing and Personalized Advertising on Consumer Engagement and Trust.pdf
Qize Cai, Desmond Cherng En Lee, Jiangwei Yang, and Chia Seng Lee
Adapting to Local Consumer Behaviour and Competitive Pressures: A Case Study of Digital Transformation in Retail.pdf
Ge Yan, Louis Yuk Su Chin, and Changh Hao Han
Workforce Resilience and Staff Retention Strategies at the Front of House (FOH) Department: A Case Study of Ascott Hotel Kuala Lumpur.pdf
Hanley Chew, Jamalludin Helmi Hashim, and Sie Ling Tan
The Influence of Reference Groups on Branded Apparel Purchases Among Sabah Youth.pdf
Hajiji Mohammad Ghazali and Desmond Cherng En Lee
Issues and challenges faced by private higher education institutions (PHEIs) in Malaysia Implications and recommendations
Fung Lan Yong and Sook Han Wong
* Based on the average number of full-text downloads per day since the paper was posted.
