Most Recent Additions*
Leveraging New Media for Brand Promotion_ The Influence of Influencer Marketing and Personalized Advertising on Consumer Engagement and Trust.pdf
Qize Cai, Desmond Cherng En Lee, Louis Yuk Su Chin, and Chia Seng Lee
Digital Transformation in Japanese Companies_ Navigating Cultural Barriers, Leadership, and Innovation in the Era of Society 5.0.pdf
Hideto Tsuchiya, Hoong Tat Teh, and Sook Han Wong
The influence of Coca-Cola brands on consumer purchases in the beverage market_ Japan_s perspective.pdf
Ryo Nishizaki, Desmond Cherng En Lee, and Ahmad Massu Ramli
An Empirical Study on Lecturers’ Perceptions of Digital Gender Equality in Malaysia.pdf
Fung Lan Yong and Louis Yuk Su Chin
Evaluating the Impact of Teacher Evaluation and Education Incentive Systems in Universities.pdf
Yi He, Fung Lan Yong, and Louis Yuk Su Chin
Empowering Leadership, Organizational Culture, and Lecturer Innovativeness in Malaysian Universities_ The Moderating Role of Psychological Capital.pdf
Shu Ya Guo and Fung Lan Yong
Adapting to Local Consumer Behaviour and Competitive Pressures_ A Case Study of Digital Transformation in Retail.pdf
Ge Yan and Louis Yuk Su Chin
Innovation and Risk Management in High-Risk Medical Device Development_ Lessons from Japanese Venture Companies.docx.pdf
Seiya Shimanuki, Motohiro Kita, Desmond Cherng En Lee, and Ahmad Massu Ramli
The Influence of Reference Groups on Branded Apparel Purchases Among Sabah Youth.pdf
Hajiji Mohammad Ghazali and Desmond Cherng En Lee
Workforce Resilience and Staff Retention Strategies at the Front of House (FOH) Department: A Case Study of Ascott Hotel Kuala Lumpur.pdf
Hanley Chew, Jamalludin Helmi Hashim, and Sie Ling Tan
AI in Higher Education: Balancing Innovation and Ethical Challenges.pdf
Takahiro Fujimoto, Nelson Zee Yang Wong, and Siti Aishah Berhan
Qualitative study on hydrocarbon contamination in CPO_A case study of a palm oil mill based in Sumatera_Indonesia
Kanagasabai Narayanan, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
The adoption of advanced healthcare technologies in private healthcare industry: Case of IHH Healthcare Berhad, Malaysia
Kenneth Aik Liang Kee, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
Issues and challenges faced by private higher education institutions (PHEIs) in Malaysia Implications and recommendations
Fung Lan Yong and Sook Han Wong
Issues and challenges of exporting Malaysia Musang King durian to China
Swee Keong Goh, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
An investigation into consumers’ perceptions of electronic payment in Malaysia
Hao Fung Zhun, Javan Elfe Ginajil, and Hong Tat Teh
A comparative study on transactional and transformational leadership styles among department heads at tertiary institutions in Malaysia
Louis Chin, Fung Lan Yong, and Melinda Kong
*Updated as of 12/29/25.
