Jesselton Journal of Educators and Scholars
Editors
Editor-in-Chief
Prof. Datuk Dr. Chin Yuk Fong
President, Jesselton University College, Malaysia
Associate Editors
Prof. Dr. Valliappan Raju
Professor of Fintech
Gisma University of Applied Sciences, Germany
Emeritus Prof. Dr. Bala Shanmugan
Centre of Postgraduate Studies
Jesselton University College, Malaysia
JJES is a peer-reviewed, open access journal that publishes original research, reviews, and scholarly analyses in Education, Business, Arts & Humanities, and Social & Behavioral Sciences. It aims to advance knowledge through work that is theoretically robust, empirically grounded, and interdisciplinary.
The journal welcomes both global and region-specific studies, with a particular focus on connecting Southeast Asian perspectives to international academic discourse. Comparative and cross-regional research is especially encouraged.
JJES follows a quarterly schedule with rolling publication. Accepted articles are published online immediately upon editorial completion, assigned DOIs, and included in scheduled issues for archiving.
All submissions undergo a rigorous double-blind peer review by at least two independent reviewers. JJES adheres to COPE guidelines and maintains high standards of ethics, transparency, and editorial integrity.
Articles are freely available under the Creative Commons Attribution 4.0 License (CC BY 4.0), allowing use and sharing with proper attribution.
Recent Content
Leveraging New Media for Brand Promotion_ The Influence of Influencer Marketing and Personalized Advertising on Consumer Engagement and Trust.pdf
Qize Cai, Desmond Cherng En Lee, Louis Yuk Su Chin, and Chia Seng Lee
Digital Transformation in Japanese Companies_ Navigating Cultural Barriers, Leadership, and Innovation in the Era of Society 5.0.pdf
Hideto Tsuchiya, Hoong Tat Teh, and Sook Han Wong
The influence of Coca-Cola brands on consumer purchases in the beverage market_ Japan_s perspective.pdf
Ryo Nishizaki, Desmond Cherng En Lee, and Ahmad Massu Ramli
An Empirical Study on Lecturers’ Perceptions of Digital Gender Equality in Malaysia.pdf
Fung Lan Yong and Louis Yuk Su Chin
Evaluating the Impact of Teacher Evaluation and Education Incentive Systems in Universities.pdf
Yi He, Fung Lan Yong, and Louis Yuk Su Chin
Empowering Leadership, Organizational Culture, and Lecturer Innovativeness in Malaysian Universities_ The Moderating Role of Psychological Capital.pdf
Shu Ya Guo and Fung Lan Yong
Adapting to Local Consumer Behaviour and Competitive Pressures_ A Case Study of Digital Transformation in Retail.pdf
Ge Yan and Louis Yuk Su Chin
Innovation and Risk Management in High-Risk Medical Device Development_ Lessons from Japanese Venture Companies.docx.pdf
Seiya Shimanuki, Motohiro Kita, Desmond Cherng En Lee, and Ahmad Massu Ramli
The Influence of Reference Groups on Branded Apparel Purchases Among Sabah Youth.pdf
Hajiji Mohammad Ghazali and Desmond Cherng En Lee
Workforce Resilience and Staff Retention Strategies at the Front of House (FOH) Department: A Case Study of Ascott Hotel Kuala Lumpur.pdf
Hanley Chew, Jamalludin Helmi Hashim, and Sie Ling Tan
AI in Higher Education: Balancing Innovation and Ethical Challenges.pdf
Takahiro Fujimoto, Nelson Zee Yang Wong, and Siti Aishah Berhan
The adoption of advanced healthcare technologies in private healthcare industry: Case of IHH Healthcare Berhad, Malaysia
Kenneth Aik Liang Kee, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
Qualitative study on hydrocarbon contamination in CPO_A case study of a palm oil mill based in Sumatera_Indonesia
Kanagasabai Narayanan, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
Issues and challenges of exporting Malaysia Musang King durian to China
Swee Keong Goh, Jamalludin Helmi Hashim, and Shirley Sie Ling Tan
Issues and challenges faced by private higher education institutions (PHEIs) in Malaysia Implications and recommendations
Fung Lan Yong and Sook Han Wong
An investigation into consumers’ perceptions of electronic payment in Malaysia
Hao Fung Zhun, Javan Elfe Ginajil, and Hong Tat Teh
A comparative study on transactional and transformational leadership styles among department heads at tertiary institutions in Malaysia
Louis Chin, Fung Lan Yong, and Melinda Kong